From Idea to Market: Go-to-Market Strategy

Type: Institutional Collaboration / Academic Lecturing
Location: Valencia, Spain
Timeline: 2024–2026

At ESAT (Escuela Superior de Arte y Tecnología), I designed and developed the course “Marketing Strategy & New Product Launches”, tailored for creative students. My role encompasses full course conception and curriculum design, as well as hands-on facilitation of lectures, workshops and real-world simulations that connect creative thinking with strategic business development.

The course focuses on translating ideas into viable go-to-market strategies by combining market analysis, positioning and practical implementation planning.

Visit Site

Scope

  • Course Design & Development
  • Lecturing: Go-to-Market Strategy
  • Interactive Workshops & Case Studies
  • Student Go-to-Market Strategy Projects
ESAT2
ESAT2
ESAT1
ESAT1
Unbenannt
Unbenannt
Gallery1
Gallery1
Gallery2
Gallery2

Teaching Results

Students gain hands-on experience in strategic marketing by developing and presenting complete go-to-market strategies for their own product concepts.

Through this process they learn how to structure market analysis, define positioning and design practical implementation tactics.

As a lecturer, I guide students in bridging the gap between creativity, business theory and real-world application, helping them gain confidence in strategic thinking and entrepreneurial decision-making.

Teaching Methods & Outcomes

  • The course combines interactive lectures, real-world case studies and collaborative workshops to foster strategic thinking.

  • By the end of the course, students develop and present their own go-to-market strategies for new products, services or creative ventures.

  • By blending theory with practical application, the course empowers students to translate ideas into structured and sustainable business concepts.