At ESAT (Escuela Superior de Arte y Tecnología), I designed and delivered the Marketing Strategy & New Product Launches course, tailored for 8th-semester Business Administration students. My role encompassed full course development and hands-on facilitation of in-class learning experiences, workshops and real-world simulations.
Scope
- Learn about market dynamics, customer needs and competitors.
- Understand Marketing foundations and learn to apply them.
- Group learning & 1:1 tutorships.
- Set-up a Go2Market plan for your idea.
Results
Students gain hands-on experience in strategic marketing by developing and presenting complete go-to-market strategies for new product ideas which include market analysis, positioning and implementation tactics.
The course is rated highly by participants for its clarity, structure and practical relevance.
As a lecturer, I am able to guide students in bridging the gap between creativity, business theory and real-world application, helping them gain confidence in strategic thinking and eventually launch their own business.
Teaching Methods & Outcomes
-
I deliver interactive lectures, real-world case studies and group workshops to foster strategic thinking.
-
Students craft and present their own Go2Market Plans by course’s end.
-
By blending theory with practice, the course empowers students to develop sustainable strategies for launching their new products, services and brands.