Living Hell is not your average card game. It dares to ask the questions you shouldn’t ask and lets you say what you shouldn’t say. Designed to provoke, entertain, and expose, it’s as brutal as it is hilarious. This is not for the faint of heart but for the brutally honest.
From concept to Kickstarter launch, we supported the creator in shaping Living Hell into a fully fledged brand. This ranges from game content editing to visual identity and campaign strategy.
The result? A project that doesn’t just sit on the shelf, but starts conversations and arguments at any table.
Scope
- Branding
- Visual Identity
- Funding Campaign
Awards & Mentions
- Featured in Card Game Creators Weekly
- Selected for “Kickstarter Projects We Love”
Project Outcome
Bold Identity
Living Hell now comes with a visual identity as unapologetic as its content: raw, sharp-edged, and intentionally provocative. The branding was designed to speak directly to an audience tired of politeness and ready to dive into uncomfortable truths and all with a dark laugh.
Engaging Launch
The Kickstarter campaign marked a confident first step: over €2,200 raised and 20+ backers rallied around the game. The message was clear, the game sparked real conversation and was taken seriously by players who craved more than casual fun.
“Finally a dark horror genre card game that says what we all think and makes us laugh about it.”
Test PlayerFeria del Comic de València, 2024