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The Business Design Atelier

The Business Design Atelier is a space where creative ideas meet structured thinking and where both are taken seriously. In fact, it’s built for entrepreneurs, creatives, and people with a strong inner drive to bring something meaningful into the world.

I started this studio because I’ve always stood in between worlds: between logic and intuition, business and design, structure and vision.

For years, I worked in corporate environments, launched strategies, managed teams, and developed international business models. But I always stayed connected to my creative side like designing spaces, sketching ideas, developing concepts, and following a deep interest in how people live, choose, feel and build.

The Business Design Atelier is the result of this in-between. It’s a place where creative energy is grounded by strategy and where business ideas are shaped with soul.

What I offer is not a generic method. It’s not templated advice or marketing fluff. It’s hands-on, human and tailored. Together, we work on what matters most: finding clarity, building strong concepts, and making sure your project feels aligned: with you, your values, and the people you want to reach.

Whether you’re launching a service, shaping a brand, designing a space, or rethinking your professional path – I’ll bring structure, honest reflection and a sense of calm to the process.

I believe creative entrepreneurship is one of the most powerful ways to create change, both personally and socially. That’s why this studio exists: to support ideas that are thoughtful, beautiful and brave.

Let’s build something meaningful together.

How we work

1. Free Discovery Call

We meet in a short video call to get to know each other.
You tell me where you’re at, what you need, and what you’d love to create.
I ask the right questions to understand where I can help.

2. Tailored Offer

After our call, you’ll receive a personalised offer:

  • Either one of my clear package options,
  • Or a custom quote tailored to your project: creative consulting, interior design, business strategy.

3. Let’s go

If it feels right for both sides, we begin: with structure, transparency and creative energy.

You stay the centre of the process  and I bring the tools to help you move forward.

My Story

I’m Judith, founder of the Business Design Atelier, creative strategist, mother of two, and someone who’s always been drawn to both beauty and systems.

Since I was a child, I’ve been creating. Building things out of scraps, drawing fashion collections, rearranging furniture, playing music. I’ve always had a deep curiosity about how we shape our world and how the world shapes us in return.

At the same time, I’ve always been deeply organised. I was the kid with master plans and self-made blueprints. Later, I became the adult who could map out a business strategy, build a team, and get things done and still cared deeply about the emotional, visual and human side of it all.

My background reflects that: I studied International Business in Maastricht (2004-2007), Fashion Experience & Design Management in Milan (2008)  and Interior Design (2020-2022) and I worked in global logicis, PR and e-commerce, including at Yoox Net-a-Porter and Amazon where I led strategic initiatives, product launches and sustainability projects. I’ve also built brands from scratch, renovated homes and advised creatives on how to turn an idea into something real and meaningful for them.

This mix of experiences helped me realise: there’s enormous power in combining business clarity with creative freedom. That’s where I work best and that’s the space I hold for others. I don’t believe in cookie-cutter solutions. I believe in asking the right questions, creating strong concepts and supporting people as they bring their work into the world.

My roots lay in the Black Forest in Germany where I grew up and now I live in a beautiful village close to Valencia in Spain. These two places 1. grounded, green & wild and 2. terracotta, sea & sun-drenched reflect how I like to live and work: connected to the seasons, with room to think, and space to grow.

Where I’ve Worked

2024 - Now

Founder & CEO @ The Business Design Atelier

2024 - 2025

Founder @ blossom natural interior design

2021-2023

Head of Fashion Sustainability Projects @ Amazon Fashion

2015-2020

Senior Lead Brand & Product Management Private Label @ Amazon Fashion

2011-2015

Project and Key Account Manager @ Amazon Marketplace Fashion

2009-2011

Senior Online Store Manager and Operations Coordinator @ YNAP Group

2007-2007

Public Relations Referent @ ORSAY GmbH

2001-2003

Dual Studies Forwarding Agent and Logistics Assistant @ DHL Freight

More information on my career: www.linkedin.com/in/jbatscheider

Collaborations

Meaningful and constant collaborations with inspiring people and projects that reflect shared visions and mutual support in the world of entrepreneurship and creativity

Ready to take the next step and work together?